Age UK Lancashire have launched the No One Should Have No One campaign, and are calling on the public to help end loneliness among older people.
The campaign has been launched to raise awareness of the negative effect loneliness can have on a person. Through fundraising, donations or volunteering, Age UK Lancashire hope that people can help the charity support older people all year round.
David Ward, from Age UK Lancashire, said: ““We are asking people for support as we know there are many older people who we are unable to help. Now, more than ever before, we rely on donations and fundraising to enable us to continue to support people, but also reach out to those who need us the most.”
In Lancashire, it is estimated that 34,000 older people experience loneliness on a daily basis. In the UK, 1.9 million older people often feel ignored or invisible. Some older people say they have not spoken to a loved one in more than a month.
Loneliness can have a devastating effect on a person’s health; one study suggests that the chance of developing Alzheimer’s disease can double if a person regularly experiences loneliness.
The charity is launching the No one should have no one campaign at this time of year as Christmas can heighten those feelings of loneliness and isolation.
David Ward said: “The majority of people will spend Christmas with family and friends but many people will have no one to share this special time of year with. This year we are collating information to let people know what is going on around the festive period, particularly on Christmas Day, so if anyone is facing Christmas alone and would like somewhere to go, please ring 0300 303 1234 and we can hopefully give them information about any local gathering.”
Loneliness and isolation are not a normal part of growing older; you can help Lancashire’s older people by donating money or unwanted items, or by becoming a volunteer for Age UK Lancashire.
To donate: text AUKL02 £3 to 70070 or make a donation online at www.ageuklancs.org.uk
Information about the services and ways in which you can support can be found at www.ageuklancs.org.uk or calling 0300 303 1234.